Product Designer
with experience transforming complex enterprise financial products and internal tooling.
Featured
Work Collections
Redefine brand and merchant experience
Redefine brand and merchant experience
Redefine brand and merchant experience
Redefined strategic vision of end-to-end customer journey for small to medium businesses across touch points. Established the foundations of design system to enhance overall user experience.
Conceptualizing Partner Experiences
Conceptualizing Partner Experiences
Conceptualizing Partner Experiences
Reimagined a coherent and unified user experience for Worldpay's partner clients across product ecosystem and user roles based on solid research. This will serve as the north star of future product ecosystem.
Conceptual or side projects
More Projects
About
I'm a product designer with a strong focus on enterprise products and internal tooling. With a background in finance and statistics, I have a proven track record of success within highly complex and technical contexts in the FinTech and Banking sector.
I was lucky to have worked on transformative projects that required strategic product thinking, which honed my ability to crystalize end-to-end user journeys into intuitive and coherent user experiences from highly ambiguous contexts. My ability to quickly develop research-based high-fidelity conceptual designs across product ecosystems and touch points has helped my team kick off wider conversations, obtain stakeholder alignment and define future directions.
What sets me apart is my strong expertise and proven contribution to design systems. I have hands on experience of building design system from 0-1, including laying visual foundations and factoring components that align with employer's branding guidelines. With thorough understanding of design system standardization and UX best practices, I have actively participated in design system evolvement, roll-out and execution across product teams.
FinTech
FinTech
Banking
Banking
Strategic vision
Strategic vision
Product ecosystem
Product ecosystem
CMS
CMS
Dev Portal
Dev Portal
Data visualisation
Data visualisation
Design system
Design system
Testimonial
"For a manager, Yuchi is the perfect addition to your team! She is one of the most talented designers and system thinkers that I have worked with. She is the type of person that makes immense challenges seem like small ones as she will gracefully tackle anything with ease, resilience and positivity.
She has a very unique approach and skill in her ability to unpack very complex data systems or workflows and break them down into simple terms. Give her a problem to solve and she will look at it 360, she always goes the extra mile to ensure that no detail is missed.
The quality of her work is always at 110% and throughout my time managing Yuchi I have been blown away by her adaptability and resilience to learn new skills and apply herself. She creates a high bar for quality and detail and is an incredible contributor to any team and in my opinion a key player if you want to establish a high performing team.
Managing Yuchi has been a highlight for me and I hope that one day our paths cross again."Marianne Ashton-Booth
Head of Product Design and Design Systems @ ITV
"I had the pleasure of working with Yuchi, who contributed immensely in a dual capacity on our Design Systems team and as a Product Designer for our internal tools. Yuchi's logical and systematic thinking, coupled with her comfort with complexity, allowed her to simplify intricate systems into comprehensible user interfaces.
Her ability to clearly explain and present these ideas to stakeholders was invaluable. Yuchi's deep understanding of both B2B and B2C products and journeys showcases her strong product thinking. She is an exceptional designer who brings clarity and innovation to every project, making her a vital asset to any team."Dora Giannioti
Director of Product Design @ ITV
"I had the pleasure of collaborating with Yuchi at ITV, on a research project focused on evaluating the information architecture and usability of an internal tool. Even though Yuchi had only recently joined the team, she hit the ground running. She quickly integrated research advice and recommendations into her work, which shows her ability to absorb and apply new insights efficiently. Yuchi's proficiency in crafting and executing usability tests, as well as her adeptness in communicating actionable insights, made this an enjoyable project to work on. Her seamless incorporation of iterative processes in research and design was instrumental in the project's success, and I thoroughly enjoyed working alongside her. Yuchi's future contributions to any team will undoubtedly be invaluable, and her presence will elevate the quality of work for everyone involved."
Harmony Mason-Rowe
Senior UX Researcher @ ITV
"Yuchi is an outstanding product designer who excelled on an internal tooling project we worked on together. Yuchi quickly mastered a complex area of our project, showcasing remarkable adaptability and dedication. Yuchi's ability to learn swiftly and contribute effectively made a significant impact on our team. I highly recommend Yuchi for any team seeking a talented and cooperative designer."
Mark Hil
Senior Product Manager @ ITV
"Yuchi worked with the ITVX Editorial team on designing some new potential improvements to our Content Management System. She was a pleasure to work with and really had a great understanding of our requirements, coming back with some excellent ideas and designs for improvements. I would not hesitate to recommend her."
Jake Williams
Editorial Manager @ ITV
"I had the privilege of working with Yuchi in the design system team at ITV X, where she excelled as a product designer. She is outstanding in her role, being very meticulous and a quick learner. In addition to standard product design skills, Yuchi excels in her ability to rapidly comprehend advanced processes—both user-centric and systemic—and document them exceptionally well for others to understand. She'd be a strong addition to any product design team."
Jason Sparks
Senior Product Designer @ ITV
"Yuchi and I have not worked closely together but the initiatives she has been a part of and presented during her time at ITV, shows her to be a competent designer who thinks logically, is detail oriented and user-focused. She has shown her curiosity for design, creativity, processes and isn't one to turn down a challenge that comes her way. She works exceptionally well with others, is an excellent communicator and a master of storytelling. Yuchi is wicked-smart and will be an asset to any team she joins and I hope that we get to work together in the future."
Miho Tse
Product Designer @ ITV
"For a manager, Yuchi is the perfect addition to your team! She is one of the most talented designers and system thinkers that I have worked with. She is the type of person that makes immense challenges seem like small ones as she will gracefully tackle anything with ease, resilience and positivity.
She has a very unique approach and skill in her ability to unpack very complex data systems or workflows and break them down into simple terms. Give her a problem to solve and she will look at it 360, she always goes the extra mile to ensure that no detail is missed.
The quality of her work is always at 110% and throughout my time managing Yuchi I have been blown away by her adaptability and resilience to learn new skills and apply herself. She creates a high bar for quality and detail and is an incredible contributor to any team and in my opinion a key player if you want to establish a high performing team.
Managing Yuchi has been a highlight for me and I hope that one day our paths cross again."Marianne Ashton-Booth
Head of Product Design and Design Systems @ ITV
"I had the pleasure of working with Yuchi, who contributed immensely in a dual capacity on our Design Systems team and as a Product Designer for our internal tools. Yuchi's logical and systematic thinking, coupled with her comfort with complexity, allowed her to simplify intricate systems into comprehensible user interfaces.
Her ability to clearly explain and present these ideas to stakeholders was invaluable. Yuchi's deep understanding of both B2B and B2C products and journeys showcases her strong product thinking. She is an exceptional designer who brings clarity and innovation to every project, making her a vital asset to any team."Dora Giannioti
Director of Product Design @ ITV
"I had the pleasure of collaborating with Yuchi at ITV, on a research project focused on evaluating the information architecture and usability of an internal tool. Even though Yuchi had only recently joined the team, she hit the ground running. She quickly integrated research advice and recommendations into her work, which shows her ability to absorb and apply new insights efficiently. Yuchi's proficiency in crafting and executing usability tests, as well as her adeptness in communicating actionable insights, made this an enjoyable project to work on. Her seamless incorporation of iterative processes in research and design was instrumental in the project's success, and I thoroughly enjoyed working alongside her. Yuchi's future contributions to any team will undoubtedly be invaluable, and her presence will elevate the quality of work for everyone involved."
Harmony Mason-Rowe
Senior UX Researcher @ ITV
"Yuchi is an outstanding product designer who excelled on an internal tooling project we worked on together. Yuchi quickly mastered a complex area of our project, showcasing remarkable adaptability and dedication. Yuchi's ability to learn swiftly and contribute effectively made a significant impact on our team. I highly recommend Yuchi for any team seeking a talented and cooperative designer."
Mark Hil
Senior Product Manager @ ITV
"Yuchi worked with the ITVX Editorial team on designing some new potential improvements to our Content Management System. She was a pleasure to work with and really had a great understanding of our requirements, coming back with some excellent ideas and designs for improvements. I would not hesitate to recommend her."
Jake Williams
Editorial Manager @ ITV
"I had the privilege of working with Yuchi in the design system team at ITV X, where she excelled as a product designer. She is outstanding in her role, being very meticulous and a quick learner. In addition to standard product design skills, Yuchi excels in her ability to rapidly comprehend advanced processes—both user-centric and systemic—and document them exceptionally well for others to understand. She'd be a strong addition to any product design team."
Jason Sparks
Senior Product Designer @ ITV
"Yuchi and I have not worked closely together but the initiatives she has been a part of and presented during her time at ITV, shows her to be a competent designer who thinks logically, is detail oriented and user-focused. She has shown her curiosity for design, creativity, processes and isn't one to turn down a challenge that comes her way. She works exceptionally well with others, is an excellent communicator and a master of storytelling. Yuchi is wicked-smart and will be an asset to any team she joins and I hope that we get to work together in the future."
Miho Tse
Product Designer @ ITV
"For a manager, Yuchi is the perfect addition to your team! She is one of the most talented designers and system thinkers that I have worked with. She is the type of person that makes immense challenges seem like small ones as she will gracefully tackle anything with ease, resilience and positivity.
She has a very unique approach and skill in her ability to unpack very complex data systems or workflows and break them down into simple terms. Give her a problem to solve and she will look at it 360, she always goes the extra mile to ensure that no detail is missed.
The quality of her work is always at 110% and throughout my time managing Yuchi I have been blown away by her adaptability and resilience to learn new skills and apply herself. She creates a high bar for quality and detail and is an incredible contributor to any team and in my opinion a key player if you want to establish a high performing team.
Managing Yuchi has been a highlight for me and I hope that one day our paths cross again."Marianne Ashton-Booth
Head of Product Design and Design Systems @ ITV
"I had the pleasure of working with Yuchi, who contributed immensely in a dual capacity on our Design Systems team and as a Product Designer for our internal tools. Yuchi's logical and systematic thinking, coupled with her comfort with complexity, allowed her to simplify intricate systems into comprehensible user interfaces.
Her ability to clearly explain and present these ideas to stakeholders was invaluable. Yuchi's deep understanding of both B2B and B2C products and journeys showcases her strong product thinking. She is an exceptional designer who brings clarity and innovation to every project, making her a vital asset to any team."Dora Giannioti
Director of Product Design @ ITV
"I had the pleasure of collaborating with Yuchi at ITV, on a research project focused on evaluating the information architecture and usability of an internal tool. Even though Yuchi had only recently joined the team, she hit the ground running. She quickly integrated research advice and recommendations into her work, which shows her ability to absorb and apply new insights efficiently. Yuchi's proficiency in crafting and executing usability tests, as well as her adeptness in communicating actionable insights, made this an enjoyable project to work on. Her seamless incorporation of iterative processes in research and design was instrumental in the project's success, and I thoroughly enjoyed working alongside her. Yuchi's future contributions to any team will undoubtedly be invaluable, and her presence will elevate the quality of work for everyone involved."
Harmony Mason-Rowe
Senior UX Researcher @ ITV
"Yuchi is an outstanding product designer who excelled on an internal tooling project we worked on together. Yuchi quickly mastered a complex area of our project, showcasing remarkable adaptability and dedication. Yuchi's ability to learn swiftly and contribute effectively made a significant impact on our team. I highly recommend Yuchi for any team seeking a talented and cooperative designer."
Mark Hil
Senior Product Manager @ ITV
"Yuchi worked with the ITVX Editorial team on designing some new potential improvements to our Content Management System. She was a pleasure to work with and really had a great understanding of our requirements, coming back with some excellent ideas and designs for improvements. I would not hesitate to recommend her."
Jake Williams
Editorial Manager @ ITV
"I had the privilege of working with Yuchi in the design system team at ITV X, where she excelled as a product designer. She is outstanding in her role, being very meticulous and a quick learner. In addition to standard product design skills, Yuchi excels in her ability to rapidly comprehend advanced processes—both user-centric and systemic—and document them exceptionally well for others to understand. She'd be a strong addition to any product design team."
Jason Sparks
Senior Product Designer @ ITV
"Yuchi and I have not worked closely together but the initiatives she has been a part of and presented during her time at ITV, shows her to be a competent designer who thinks logically, is detail oriented and user-focused. She has shown her curiosity for design, creativity, processes and isn't one to turn down a challenge that comes her way. She works exceptionally well with others, is an excellent communicator and a master of storytelling. Yuchi is wicked-smart and will be an asset to any team she joins and I hope that we get to work together in the future."
Miho Tse
Product Designer @ ITV
"For a manager, Yuchi is the perfect addition to your team! She is one of the most talented designers and system thinkers that I have worked with. She is the type of person that makes immense challenges seem like small ones as she will gracefully tackle anything with ease, resilience and positivity.
She has a very unique approach and skill in her ability to unpack very complex data systems or workflows and break them down into simple terms. Give her a problem to solve and she will look at it 360, she always goes the extra mile to ensure that no detail is missed.
The quality of her work is always at 110% and throughout my time managing Yuchi I have been blown away by her adaptability and resilience to learn new skills and apply herself. She creates a high bar for quality and detail and is an incredible contributor to any team and in my opinion a key player if you want to establish a high performing team.
Managing Yuchi has been a highlight for me and I hope that one day our paths cross again."Marianne Ashton-Booth
Head of Product Design and Design Systems @ ITV
"I had the pleasure of working with Yuchi, who contributed immensely in a dual capacity on our Design Systems team and as a Product Designer for our internal tools. Yuchi's logical and systematic thinking, coupled with her comfort with complexity, allowed her to simplify intricate systems into comprehensible user interfaces.
Her ability to clearly explain and present these ideas to stakeholders was invaluable. Yuchi's deep understanding of both B2B and B2C products and journeys showcases her strong product thinking. She is an exceptional designer who brings clarity and innovation to every project, making her a vital asset to any team."Dora Giannioti
Director of Product Design @ ITV
"I had the pleasure of collaborating with Yuchi at ITV, on a research project focused on evaluating the information architecture and usability of an internal tool. Even though Yuchi had only recently joined the team, she hit the ground running. She quickly integrated research advice and recommendations into her work, which shows her ability to absorb and apply new insights efficiently. Yuchi's proficiency in crafting and executing usability tests, as well as her adeptness in communicating actionable insights, made this an enjoyable project to work on. Her seamless incorporation of iterative processes in research and design was instrumental in the project's success, and I thoroughly enjoyed working alongside her. Yuchi's future contributions to any team will undoubtedly be invaluable, and her presence will elevate the quality of work for everyone involved."
Harmony Mason-Rowe
Senior UX Researcher @ ITV
"Yuchi is an outstanding product designer who excelled on an internal tooling project we worked on together. Yuchi quickly mastered a complex area of our project, showcasing remarkable adaptability and dedication. Yuchi's ability to learn swiftly and contribute effectively made a significant impact on our team. I highly recommend Yuchi for any team seeking a talented and cooperative designer."
Mark Hil
Senior Product Manager @ ITV
"Yuchi worked with the ITVX Editorial team on designing some new potential improvements to our Content Management System. She was a pleasure to work with and really had a great understanding of our requirements, coming back with some excellent ideas and designs for improvements. I would not hesitate to recommend her."
Jake Williams
Editorial Manager @ ITV
"I had the privilege of working with Yuchi in the design system team at ITV X, where she excelled as a product designer. She is outstanding in her role, being very meticulous and a quick learner. In addition to standard product design skills, Yuchi excels in her ability to rapidly comprehend advanced processes—both user-centric and systemic—and document them exceptionally well for others to understand. She'd be a strong addition to any product design team."
Jason Sparks
Senior Product Designer @ ITV
"Yuchi and I have not worked closely together but the initiatives she has been a part of and presented during her time at ITV, shows her to be a competent designer who thinks logically, is detail oriented and user-focused. She has shown her curiosity for design, creativity, processes and isn't one to turn down a challenge that comes her way. She works exceptionally well with others, is an excellent communicator and a master of storytelling. Yuchi is wicked-smart and will be an asset to any team she joins and I hope that we get to work together in the future."
Miho Tse
Product Designer @ ITV
